CATALYST SUMMIT BERLIN

A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and a special guest speaker, Luis Afonso Ribeiro.

Déborah Stiernon - What I’ve Learned Building Partnerships Across Ecosystems

From training resellers to building startup partnership programs, every partnership model comes with its own challenges—and lessons. In this session, I’ll share how my approach to partnerships has evolved across roles at Uberall and HubSpot for Startups, focusing on how to set expectations, build trust, and create value for both sides. A candid, experience-driven look at what works (and what doesn’t) when building partnerships that last.

Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.

• Caryn Jervis - Joint Business Planning
• Buda Kluvak - Navigating the IT Distribution Landscape
• Greg Greenburger - Leveraging Large Ecosystems to Hit Your Goals
• Ashika Narayanan - Structuring Partnerships for Scale - Org Design, Incentives, & Comp Models

Take a moment to recharge and connect with peers during these dedicated networking breaks.

• Orest Furhala - Orchestrating the SI Partner Ecosystem 
• Caspar Hartmann -  AI and Emerging Technologies - understanding the role of AI in driving partnership success.
• Pierre Poggi - Partner Marketing: Best practice MDF programs, co-marketing motions, and partner portal strategies
• Géraldine Vander Stichele - The Future of Partner Experience

Finish the day with a celebratory happy hour.  Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.