Catalyst 26 Industry Partners
Meet the innovative technology and service companies supporting Catalyst 26.
Become a Catalyst 26 Industry Partner
Connect with the decision-makers shaping tomorrow's ecosystems.
Showcase your solutions, lead critical conversations, and position your brand at the heart of the partnership economy.
This Year's Industry Partners
Boston Consulting Group (BCG)
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures.
We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
EY
EY is building a better working world by creating new value for clients, people, society, the planet, while building trust in the capital markets.
Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams in more than 150 countries work across a full spectrum of services in assurance, consulting, tax, strategy and transactions, strengthened by sector experience and diverse ecosystem partners.
AWS
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost.
Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world. With data center locations in the U.S., Europe, Singapore, and Japan, customers across all industries are taking advantage of our low cost, elastic, open and flexible, secure platform.
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
ServiceNow
ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow.
Hubspot
HubSpot is a leading agentic customer platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
HubSpot's award-winning culture has been recognized by Glassdoor, Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more. We build connections, careers, and employee growth by creating a workplace that values flexibility, autonomy, and transparency. You can learn more about our commitment to creating an inclusive and diverse workplace in the HubSpot Culture Code.
Avalara
Microsoft
Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters.
Factorial
The AI platform for managing teams where people and agents work as one.
Founded in Barcelona in 2016, Factorial was born to solve a problem many companies share: spending too much time on manual tasks and too little on the work that truly matters.
What started by helping companies better manage their day-to-day quickly grew: in 2022 we became a unicorn, and today we are Europe's most complete business software.
Over one million people use Factorial across more than 95 countries to automate and centralise administrative tasks in areas like HR, Finance and IT.
Our all-in-one platform brings together time management, talent, recruitment, expenses, analytics, document management and much more, so companies of any industry and size can focus on what truly matters: the people who make them grow.
monday.com
monday.com brings people, workflows, and AI agents together on one platform, so teams can plan, execute, and deliver with exponential impact.
monday sidekick is the digital worker that thinks with you, creates for you, and moves work forward. monday vibe lets you build custom business software in minutes. AI Blocks and AI Workflows automate everything at scale. And monday agents multiply your team's capacity: an always-on AI workforce that handles specialized tasks across every department.
From work management to CRM, dev, service, and campaigns, it all runs on one connected, context-aware platform.
Trusted by 250,000+ customers, including over 60% of the Fortune 500, across 200+ countries.
Sinch
Sinch’s vision is to connect every business with every customer, everywhere in the world. With the industry’s most trusted foundation for intelligent customer communications, Sinch powers over 900 million customer interactions annually for more than 190,000 customers across the globe. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences across messaging, email, and voice. Profitable since its founding in 2008, Sinch generated net sales of USD 3 billion (SEK 28.7 billion) in 2024 and has over 4,000 employees in more than 60 countries, with headquarters in Stockholm. Sinch is listed on Nasdaq Stockholm (XSTO: SINCH).
Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
PointFive
OneStream Software
OneStream is how today’s Finance teams can go beyond just reporting on the past and take Finance Further™ by steering the business to the future. It’s the only enterprise finance platform that unifies financial and operational data, embeds AI for better decisions and productivity, and empowers the CFO to become a critical driver of business strategy and execution.
With more than 1,400 customers, 250 go-to-market, implementation, and development partners, and 1,300 employees, our vision is to be the operating system for modern finance, digitizing core financial functions and empowering the CFO to become a critical driver of business strategy.
Check out Finance 2035: Return to Investment: a landmark study that explores how external factors and investor priorities are shaping the future of Finance in the next 10 years.
ICIMS
ICIMS is the talent acquisition platform uniting the strengths of enterprise software with the transformative power of AI. More than 4,400 companies across 200 countries — including a quarter of the Fortune 500 — trust ICIMS to find and hire the people who shape their future. With insights from billions of hiring interactions, continuous AI innovation, and a highly extensible platform, ICIMS turns hiring into a true business advantage.
Tackle
Tackle is the leading solution built to help software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM). Our Cloud GTM Platform and our team of experts come together to help our customers identify the right buyers, grow cloud co-sell relationships, and transact efficiently at scale through the AWS, Google Cloud, and Microsoft.
Tackle works with more than 550 software companies including Auth0, CrowdStrike, Wiz, HashiCorp, Lacework, New Relic, Snyk, and many more at every stage—from companies scaling their go-to-market to the largest software companies in the world. We are venture backed by three of the world's top SaaS investors—a16z, Bessemer Venture Partners, and Coatue—to execute on our mission to positively transform the way that software is sold.
TD SYNNEX
We’re TD SYNNEX (NYSE: SNX), a leading distributor and solutions aggregator for the IT ecosystem.
We’re 23,000 of the IT industry’s best and brightest, who share an unwavering passion for bringing compelling technology products, services and solutions to the world. We’re an innovative partner that helps our customers maximize the value of IT investments, demonstrate business outcomes and unlock growth opportunities.
WorkSpan
WorkSpan AI is a partner revenue platform that connects sales teams with partner intelligence, enabling them to close more partner-sourced revenue.
Managing over half a million opportunities and $78B+ in joint pipeline to date, WorkSpan AI integrates directly with the AWS, Microsoft, and Google Cloud marketplaces and is trusted by industry leaders like Cisco, SAP, and Deloitte.
Available 24/7 within your CRM, WorkSpan’s AI Agents are configured to your specific sales processes, set up by your partner leaders, and able to perform essential partnership functions including referral sharing, marketplace integration, and incentive management.
Ansira
A leading independent, global marketing technology and services company with proprietary channel, website, and advertising technology platforms, guides companies operating in distributed ecosystems to connect with their customers, fostering unwavering brand loyalty by seamlessly integrating digital and physical experiences from the enterprise to hyper-local level. Ansira's innovative blend of human expertise and cutting-edge technology solutions solves the challenges faced by global marketers today and drives demand for their businesses.
Suger
Suger is the modern platform for Cloud Go-to-Market (Cloud GTM).
We make it easy for software companies to list, transact, and co-sell through cloud marketplaces and partner portals like AWS, Azure, GCP, Snowflake, and Alibaba.
Suger automates the manual, cross-functional work behind Cloud GTM—from private offers and CRM syncing to entitlement fulfillment and co-sell execution—so your sales, ops, and finance teams can focus on closing deals, not chasing workflows.
Impartner
Impartner is the world’s leading partner revenue orchestration platform, helping the most successful companies turn partner ecosystems into predictable engines of growth.
Built on a strong foundation of partner relationship management, Impartner brings together partner management, partner marketing, deal execution, hyperscaler GTM, automation, and analytics in one platform. Revenue and partner teams use Impartner to onboard and enable partners faster, streamline co-sell execution, scale marketplace motions, and clearly see how partners contribute to pipeline and revenue.
Euler
Euler transforms partnerships from manual chaos into a strategic, data-driven revenue engine. Purpose-built by partnership leaders, the platform automates the entire partner lifecycle - from deal registration and CRM sync to incentives, payments, and partner engagement.
Powered by AI capabilities including PAM, our industry-first AI Partner Account Manager, Euler eliminates manual busywork and surfaces actionable insights in real-time. This gives partner teams the ability to move faster, prove ROI, and drive growth with the same rigor and data quality as your best sales and marketing systems.
Spur Reply
Defining and managing a strong go-to-market strategy is critical for your business. Unfortunately, too many companies fail to focus on their go-to-market strategy as a competitive advantage. Combining actionable insights and a proven go-to-market approach, we help align your company’s culture, values, offerings, and people to transform your business from the inside and out. Solutions are tailored to you, whether your problem is large or small, in one area of business or across the entire organization.
Zinfi
Drive Your Partner Productivity Globally
ZINFI helps technology providers and their partners achieve profitable growth rapidly and affordably by automating partner management processes globally.
ZINFI’s Unified Partner Management (UPM) platform enables technology providers to drive profitable revenue growth by deploying a set of cloud based modules for Partner Relationship Management (PRM) and Partner Marketing Management (PMM) that seamlessly work together by fitting into an existing infrastructure.
Bridge Partners
Bridge Partners is a people-focused, customer-driven consulting firm that helps organizations transform to drive revenue growth, adapt to change, and create customer value.
At Bridge Partners, we are growth leaders for the world's largest and most innovative tech and cloud companies. We grow revenue, activate channels, accelerate pipelines, and create value. Our team delivers excellence for our clients by sustaining a flexible, caring, and modern workplace where our people can be themselves and do their best.
Xtrm
Xtrm is a powerful global payment platform and API powered by an intelligent digital wallet architecture that allows any size company or developers to integrate, receive, manage and make any type of B2B, B2C, C2C and C2B global payments for themselves or for their customers. Typical solutions include payments for incentives, rebates, accounts payables, referalls, temporary workers, contractors and many more. For custom pay flows, companies can use the Xtrm platform or embed the payment functionality into their own web and mobile applications using the Xtrm intelligent payments API.
Introw
Introw is the #1 agentic partnership management platform (PRM). Build your no-code partner portal, fully branded, and allow partners to:
- Deal registration and shared pipeline: co-sell in real time and send updates to partners
- Content enablement: share and track personalized assets
- Onboarding and training: LMS, mutual action planning and tiering
- AI agent: give partners 24/7 support with an AI agent and connect your MCP
Unlock headless collaboration with your partners and meet them where they already are:
🤖AI interfaces: Claude, ChatGPT and Gemini
💬Communication: Microsoft Teams, Slack and WhatsApp
🔄CRM: HubSpot and Salesforce
The result:
+30% more partner pipeline
+50% faster partner onboarding
<2 weeks average time to go live
Trusted by 2,000+ partnership professionals at companies like Adyen, Factorial, ShareGate, Archer, Aikido, Personio and Axon.
Partner Fleet
A better way to promote and scale your partner ecosystem.
Partner Fleet's turnkey marketplace platform makes it easy to go to market with partners and drive adoption of integrations and partner services.
Think of Partner Fleet as a Marketplace-in-a-Box, and launch your white labeled partner marketplace in weeks without writing a line of code.
Lasso
Lasso is a Partnerships Operating System that works where you and your partners work. Our platform uses AI to help companies scale revenue with ease of use in mind, while always compliant. Our platform simplifies the entire partner lifecycle, from AI-driven deal intake and accurate partner payouts to real-time insights. We turn every partner connection into measurable growth.
ISSI
ISSI serves as a trusted independent third-party for the world’s largest hyperscalers and global technology companies; our expertise helps them build, scale, and strengthen high-performing channel partner ecosystems and enables their partners to realize maximum profitability and success within the channel.
Wahoo Learning
At Wahoo Learning, we help organisations unlock more revenue from their channel partners through scalable, high-impact partner enablement and training solutions.
Partners have the potential to drive greater revenue and stronger customer outcomes. The challenge is enabling them effectively at scale without creating additional workload for your internal teams. That's where we come in.
Wahoo Learning delivers end-to-end partner training services designed to accelerate onboarding, improve partner performance, and maximise the value of your channel ecosystem. From strategy and content development to technology, delivery, and ongoing management, our comprehensive partner training services provide everything you need to build a high-performing partner network.
Structured
Structured is the leading AI-first channel marketing platform, built to help global enterprises and their partners collaborate, market, and grow together. Trusted by IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform combines the creative power of Generative AI with the action-oriented intelligence of Agentic AI. Structured enables personalized, compliant, and results-driven partner campaigns at global scale.
eTrigue
eTrigue is a leading provider of "Thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs quickly. Leveraging generative AI, the eTrigue platform is able to provide instantaneous Lead & Company Insights to help sales teams better communicate and connect with confidence to close more opportunities.
Clever Craft
We are an IT Solution Provider specializing in building tailored applications that address capability gaps and solve complex challenges across the technology stack, empowering businesses to fully maximize value from their investments without disruption.
Unlike off-the-shelf approaches, we design with your unique objectives in mind, deliver quickly, and eliminate unnecessary complexity and cost—so you can be agile, move fast, and prioritize what truly matters.
Unifyr
360insights
GTM Fabric
Channel Program
Channel Program is where technology vendors and their channel partners find each other, size up the market, and turn relationships into recurring revenue.
For vendors selling through IT service providers, technology partners, VARs, and MSPs, we deliver objective, real-time market intelligence that doesn't exist anywhere else. Where do you rank? Who's taking share? Is your messaging missing the mark? What does the market actually think of your product? We answer those with real contract and spend data, not surveys or anecdotes, drawing on thousands of live partner tech stacks and billions in active spend.
Our BetterTracker platform gives those partners complete visibility into their software subscriptions, contracts, and spend. Together, Channel Program and BetterTracker connect both sides of the channel: the vendors building products and the partners deciding what to buy, sell, and recommend.
Bodine & Co.
My team helps organizations find their way to better futures — and then actually move toward them. Because the world isn’t gonna get better by accident.
Our superpowers:
- Foresight: So you can see what’s next — and what it means for you
- Strategic design: So you can envision paths to better futures
- Experience: So you can understand, design, and deliver what humans value
- Ecosystems: So you can architect partner relationships rooted in mutual success
- Resilience: So you can bend without breaking what matters most
- AI: So you can push the edges of what your organization is capable of
Bongo
Bongo is a video and AI platform for practice and assessment that accelerates enterprise enablement teams’ ability to verify revenue-driving behavior at scale.
Users record themselves pitching, problem-solving, or narrating product use in real-world scenarios and receive both AI and human feedback.
Channelscaler
Channelscaler is the AI-powered intelligence layer that helps organizations make channel revenue measurable, predictable, and scalable.
Formerly Allbound and Channel Mechanics, Channelscaler was formed after Allbound acquired Channel Mechanics in 2024 and unified under one brand in 2025. We bring together an intuitive partner relationship management (PRM) experience and a powerful channel program automation engine in one modular platform.
Mountain Branch Consulting
Mountain Branch Consulting helps enterprises modernize their commercial operating model for an AI driven market.
We work with executive teams to redesign how revenue organizations operate, across go to market strategy, partner ecosystems, commercial operations, and AI enabled decision platforms.
We build the operating models, governance, and intelligent commercial capabilities that enable
organizations to execute faster, make better decisions, and create durable competitive
advantage.
AscendX Digital
AscendX Digital transforms through-partner marketing strategies and partner marketing automation (PMA) into a fully managed growth engine - helping companies launch better partner marketing automation programs in less time, engage more partners, reduce risk, and deliver measurable value for the brands and their partner ecosystem.
LookAcross AI
LookAcross AI helps enterprises find the right implementation partners for deploying enterprise AI and agentic systems at scale.
As platforms like Google Gemini Enterprise, Vertex AI, AWS Bedrock, Azure AI, and enterprise agent ecosystems become a core part of modern business operations, enterprises are facing a new challenge: finding the right partners who can successfully implement these systems inside complex organizations.
Deploying AI agents into enterprise environments requires deep alignment across industry expertise, compliance requirements, operational complexity, data infrastructure, cloud ecosystems, and execution capability.
LookAcross AI uses a multi-layered intelligence engine to help enterprises identify and evaluate implementation partners based on:
• Industry specialization
• AI deployment experience
• Enterprise readiness
• Existing tech stack alignment
• Geographic delivery capability
• Compliance and security considerations
• Proven execution outcomes
AtlasGTM
AtlasGTM helps revenue teams build one repeatable GTM motion, generate personalized buyer experiences from it, and track what buyers do next.
AI made content creation easy — and made GTM waste invisible. Sellers now generate endless one-off decks, pages, and follow-ups: ungoverned, unrepeatable, and impossible to tie to a meeting. Enterprises have started capping AI spend over exactly this problem. The most expensive GTM motion is the one your team has to rebuild every time.
Atlas is the opposite bet — build once, personalize everywhere, measure everything:
GTM Apps — repeatable motion engines that power personalization, workflow, and routing for a specific selling motion: outbound, co-sell, marketplace activation, ABM, partner enablement, post-demo follow-up.
Transcends
Innovative creative firm redefining go-to-market.
Transcends reimagines what’s possible in go-to-market by fusing creativity, strategy and AI-powered innovation. We bring together technology partners, enterprises and communities to unlock exponential growth and transform how brand stories are told.
Founded by Ashleigh Vogstad, a visionary leader in marketing and storytelling, Transcends delivers breakthrough campaigns, partner enablement and scalable experiences that amplify impact and accelerate success. We exist to help the world’s most ambitious companies rise higher—together.
Our Catalyst Industry Partners Over the Years
.png?width=1446&height=407&name=Untitled%20design%20(30).png)