AI-Native Tech Companies Are Picking Their Service Partners. Catalyst 26 Is Where That Decision Gets Made.

 
The service firms that establish themselves as AI-native implementation partners this year will define the category. The ones that wait will compete for what is left.
 
August 25–26 | New York Marriott at the Brooklyn Bridge
Secure Your Spot — $999

Every service firm is watching the same market form in real time.

 

Enterprise companies are deploying AI across their operations and they need partners who can implement it. The budget is there. The demand is real. But the AI-native tech companies driving that demand are not running open RFPs. They are building preferred partner lists from the relationships they already have.

The firms on those lists are not there because they had the best proposal. They were in the right conversations before the decision was made.

Catalyst 26 puts you in those conversations.

Who Attends Catalyst 26


Representatives from AWS, Salesforce, Microsoft, OpenAI, Snowflake, CoreWeave, Cerebras, HubSpot, and 1,500+ other companies have attended Catalyst events. This is not a general business conference. Attendees include founders, CROs, and partnership leaders from both AI-native tech companies and the service firms building practices around them.


The three groups service firms need most will all be at Catalyst 26:

  • AI-native tech companies

    Evaluating which service partners to recommend to their enterprise customers in the next 12 months. The firms they already know personally get the first call.

  • Peer service firms

    Working through the same questions you are: which AI vendors to build a practice around, how to price and package AI implementation work, and how to hire for delivery roles that did not exist two years ago.

  • Partnership leaders from established software companies

    Who have already built the vendor relationships and co-sell motions you are trying to establish, and know which paths save the most time.

The format is built for outcomes

Catalyst is not a conference where you sit through keynotes and collect business cards.

Power Circles

Small-group working sessions of up to 10 practitioners solving one specific problem together. You leave with frameworks, introductions, and decisions.

Elevate Certifications

Your team leaves with credentials in the three frameworks the global partnerships community runs on: SCOPE, JVP, and QBR. Certified over two days.

Stage Sessions

Practitioners sharing what is working right now, not what worked two years ago. Takeaways you can implement Monday morning.

Curated Connections

Catalyst App: See who is attending before you arrive and start conversations before day one. You walk in already knowing who you want to meet and why.

Testimonials

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"Catalyst combines quality content with excellent networking. One of the most valuable events of the year."

Jeff Johnston

Head, Global Fraud Partner Team at TransUnion

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"From speakers to workshops, every moment sparked ideas and meaningful conversations about growth through partnerships."

James Stacey

Principal Program Marketing Manager at Red Hat

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"The insights, energy, and connections from Catalyst will keep driving momentum long after it ends."

Osvaldo Villareal

Sales Representative at JetBrains

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SESSIONS FOR SERVICE FIRMS

These sessions were built for teams doing the work, not evaluating it from a distance.

August 25 | 11:00 AM

The Enterprise AI Transformation Economy

How hyperscalers, SIs, advisory firms, and platforms are becoming the operational infrastructure for enterprise AI transformation.

August 25 | 3:30 PM

Lost and Found: The Partner Marketer's Key to Visibility in AI Search

How to ensure your firm shows up when AI-native companies are searching for implementation partners across LLMs, AI Overviews, and ChatGPT.

August 26 | 11:30 AM

I Built One Agent. Then a Team. Then a System for Partner-Led Growth.

David Winter and Stacy Case from Orion Innovation walk through the AI-powered partner GTM system they built in 90 days with no dedicated engineering team. A systems integrator showing exactly how they rebuilt their partner operations around AI.

August 26 | 2:00 PM

There Is No Playbook

Cindy Zu, VP of Partnerships at AirOps, on how AI-native companies are making their first partner hires and what they actually need from service partners. If you want to understand how your best prospects are thinking, this is the session.

Details coming soon

Native AI Services Workshop

A dedicated session for service firms building practices around AI-native technology.

Why this is not a decision to make later

The AI-native companies at Catalyst are deciding right now which service partners to recommend to their customers. Those decisions mean preferred implementation status, faster deal cycles, and co-sell pipelines that take 12 months to build from scratch if you miss them here.

The firms that show up in August influence those decisions. The ones that wait negotiate for what is left.

Pricing goes to $1,299 at the end of July.

Secure Your Spot — $999

August 25–26, 2026 | New York Marriott at the Brooklyn Bridge

 

Companies joining through this offer receive:
  • Featured logo placement on the Catalyst 26 website
  • Social promotion highlighting your participation
  • Branded collateral to share across your channels
Lock In Your Rate — $999