CATALYST SUMMIT AMSTERDAM
November 5, 2026
1:00 pm - 6:00 pm CET
Location announcement soon!

Join partnership leaders from Amsterdam for a half day of insights, networking, and hands-on learning.
The Catalyst Summit Amsterdam is your opportunity to connect with top partnership, alliance, channel, and GTM leaders who are building the next generation of ecosystems for their companies. Share strategies, exchange ideas, and explore what it takes to build modern, high-impact partner programs. Whether you're focused on ecosystem growth, co-selling, or unlocking new channels, you'll find valuable perspectives from peers and pioneers in the field.
Leave with more than just ideas—walk away with real strategies, actionable takeaways, and new relationships to fuel your work in 2026 and beyond.
Event Agenda
1:00 pm – 1:30 pm
Registration and Networking
1:30 pm – 2:00 pm
Catalyst Summit Keynote
A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and a special guest speaker.
2:00 pm – 2:30 pm
Thought Leadership
These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.
2:30 pm – 3:15 pm
Power Circles
Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.
3:15 pm – 3:45 pm
Break
Take a moment to recharge and connect with peers during these dedicated networking breaks.
3:45 pm – 4:15 pm
Thought Leadership
These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.
4:15 pm – 4:30 pm
Closing Remarks
4:30 pm – 6:00 pm
Catalyst Mixer
Finish the day with a celebratory happy hour. Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.




Speakers
Chris Samila
Co-Founder, Chief Partner Officer
Partnership Leaders![]()
Many Thanks to Our Event Sponsors
Euler
Euler transforms partnerships from manual chaos into a strategic, data-driven revenue engine. Purpose-built by partnership leaders, the platform automates the entire partner lifecycle - from deal registration and CRM sync to incentives, payments, and partner engagement.
Powered by AI capabilities including PAM, our industry-first AI Partner Account Manager, Euler eliminates manual busywork and surfaces actionable insights in real-time. This gives partner teams the ability to move faster, prove ROI, and drive growth with the same rigor and data quality as your best sales and marketing systems.
Suger
Suger is the modern platform for Cloud Go-to-Market (Cloud GTM).
We make it easy for software companies to list, transact, and co-sell through cloud marketplaces and partner portals like AWS, Azure, GCP, Snowflake, and Alibaba.
Suger automates the manual, cross-functional work behind Cloud GTM—from private offers and CRM syncing to entitlement fulfillment and co-sell execution—so your sales, ops, and finance teams can focus on closing deals, not chasing workflows.
Introw
Introw is the #1 agentic partnership management platform (PRM). Build your no-code partner portal, fully branded, and allow partners to:
- Deal registration and shared pipeline: co-sell in real time and send updates to partners
- Content enablement: share and track personalized assets
- Onboarding and training: LMS, mutual action planning and tiering
- AI agent: give partners 24/7 support with an AI agent and connect your MCP
Unlock headless collaboration with your partners and meet them where they already are:
🤖AI interfaces: Claude, ChatGPT and Gemini
💬Communication: Microsoft Teams, Slack and WhatsApp
🔄CRM: HubSpot and Salesforce
The result:
+30% more partner pipeline
+50% faster partner onboarding
<2 weeks average time to go live
Trusted by 2,000+ partnership professionals at companies like Adyen, Factorial, ShareGate, Archer, Aikido, Personio and Axon.
WorkSpan
WorkSpan AI is a partner revenue platform that connects sales teams with partner intelligence, enabling them to close more partner-sourced revenue.
Managing over half a million opportunities and $78B+ in joint pipeline to date, WorkSpan AI integrates directly with the AWS, Microsoft, and Google Cloud marketplaces and is trusted by industry leaders like Cisco, SAP, and Deloitte.
Available 24/7 within your CRM, WorkSpan’s AI Agents are configured to your specific sales processes, set up by your partner leaders, and able to perform essential partnership functions including referral sharing, marketplace integration, and incentive management.
Interested in Becoming a Sponsor?
Fill out this form, and we will be in touch!
Just a Few of the Amazing Companies that Attend Our Summits
