Join partnership, alliance, and channel leaders for a delicious catered breakfast to kickstart your day at Asana's HQ in SOMA. You are welcome to network, relax, or quickly make your way to the conference. Whatever helps get you off on the right foot for Dreamforce.
Venue
Please join us at Asana HQ for Catalyst Breakfast Dreamforce. Make this your first stop on your way to the opening keynote as the perfect place to start your Dreamforce experience.
Many Thanks to Our Event Sponsors
Asana
Asana is a leader in collaborative project management software for teams, no matter their size or locational distribution. Asana helps you, your teams, and your stakeholders collaborate faster and smoother to achieve business objectives.
Euler
Euler transforms partnerships from manual chaos into a strategic, data-driven revenue engine. Purpose-built by partnership leaders, the platform automates the entire partner lifecycle - from deal registration and CRM sync to incentives, payments, and partner engagement.
Powered by AI capabilities including PAM, our industry-first AI Partner Account Manager, Euler eliminates manual busywork and surfaces actionable insights in real-time. This gives partner teams the ability to move faster, prove ROI, and drive growth with the same rigor and data quality as your best sales and marketing systems.
Suger
Suger is the modern platform for Cloud Go-to-Market (Cloud GTM).
We make it easy for software companies to list, transact, and co-sell through cloud marketplaces and partner portals like AWS, Azure, GCP, Snowflake, and Alibaba.
Suger automates the manual, cross-functional work behind Cloud GTM—from private offers and CRM syncing to entitlement fulfillment and co-sell execution—so your sales, ops, and finance teams can focus on closing deals, not chasing workflows.
Introw
Introw is the #1 agentic partnership management platform (PRM). Build your no-code partner portal, fully branded, and allow partners to:
Deal registration and shared pipeline: co-sell in real time and send updates to partners
Content enablement: share and track personalized assets
Onboarding and training: LMS, mutual action planning and tiering
AI agent: give partners 24/7 support with an AI agent and connect your MCP
Unlock headless collaboration with your partners and meet them where they already are:
🤖AI interfaces: Claude, ChatGPT and Gemini
💬Communication: Microsoft Teams, Slack and WhatsApp
🔄CRM: HubSpot and Salesforce
The result:
+30% more partner pipeline +50% faster partner onboarding <2 weeks average time to go live
Trusted by 2,000+ partnership professionals at companies like Adyen, Factorial, ShareGate, Archer, Aikido, Personio and Axon.
WorkSpan
WorkSpan AI is a partner revenue platform that connects sales teams with partner intelligence, enabling them to close more partner-sourced revenue.
Managing over half a million opportunities and $78B+ in joint pipeline to date, WorkSpan AI integrates directly with the AWS, Microsoft, and Google Cloud marketplaces and is trusted by industry leaders like Cisco, SAP, and Deloitte.
Available 24/7 within your CRM, WorkSpan’s AI Agents are configured to your specific sales processes, set up by your partner leaders, and able to perform essential partnership functions including referral sharing, marketplace integration, and incentive management.
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