CATALYST SUMMIT AUSTIN

A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and keynote speaker.

Nelson Wang - The 10 Principles of AI in Partnerships

AI is changing how partnerships teams work, but most advice out there is either too generic or too technical. In this session, Nelson Wang cuts through the noise with 10 practical principles for using AI in your day-to-day partnerships work.

Drawing from 20+ years building partner programs at Airtable, Miro, Box, VMware, and Cisco, and his recent experience advising 60 AI and B2B SaaS companies, Nelson shares what actually works when you combine partnerships expertise with leading AI platforms.

You’ll learn:

Where AI accelerates partnerships work (and where it falls short)
How to use proven frameworks to make AI smarter
The 80/20 of prompting that most people overcomplicate
Live examples of AI in action for research, prospecting, co-selling, enablement and more.

Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.

Elijah Tramble - AI Strategy & Partnerships
Michael Haswell - Career Development and Leadership Skills
Mickey Davis - Partner Whispering: Reverse-Engineering the Relationships that Work
Jessica Reece - Making Co-Sell Actually Work
Vanessa Jarnagin - Partner Lifecycle Management: Onboarding, Launch and Activating, Ongoing Management

Take a moment to recharge and connect with peers during these dedicated networking breaks.

Slava Balter - Navigating Coopetition
Charla Session-Reed - Partner Marketing for Revenue Growth
Diego Rodriguez-Bruno - Building Partner GTM from Scratch
Jenny Lindsey - Beyond sourced and influenced deals; partner metrics your C-Suite cares about (or should!)
Matt Irving - Path for Growth - Making the Jump from IC to Exec Leader

Finish the day with a celebratory happy hour.  Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.