Catalyst Summit Barcelona

Join partnership leaders from Barcelona for a half day of insights, networking, and hands-on learning at the Factorial Offices.

The Catalyst Summit Barcelona is your opportunity to connect with top partnership, alliance, channel, and GTM leaders who are building the next generation of ecosystems for their companies. Share strategies, exchange ideas, and explore what it takes to build modern, high-impact partner programs. Whether you're focused on ecosystem growth, co-selling, or unlocking new channels, you'll find valuable perspectives from peers and pioneers in the field.

Leave with more than just ideas—walk away with real strategies, actionable takeaways, and new relationships to fuel your work in 2026 and beyond.

1:00 pm – 1:30 pm

Registration and Networking

1:30 pm – 2:00 pm

Catalyst Summit Keynote

A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and Jordi Romero as guest speaker.

2:00 pm – 2:30 pm

Thought Leadership

Sergi Molins - AI and Partnership Platform - How to Scale a Partnerships Org from 1 to 200 People

These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.

2:30 pm – 3:15 pm

Power Circles

Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.

• Marta Marimon - Empowering the Ecosystem: Enablement Strategies for Multi‑Partner Plays
• Alexandra Hernandez - AI in Partnerships
• Paloma Lucas Jambrina - Growing Partner Ecosystems with Small Teams: Doing More with Less
• Eugenia Dunaeva - Rethinking careers in partnerships: skills, identity, future. What makes you valuable now?

3:15 pm – 3:30 pm

Break

Take a moment to recharge and connect with peers during these dedicated networking breaks.

3:30 pm – 4:00 pm

Thought Leadership

Greg Portnoy & Alexandra Hernandez - Turning AI into a Force Multiplier for Scaling Partner Revenue

AI has ushered in the Golden Age of Partnerships. Jobs that were once major challenges for scaling partnerships teams have now been made easier, faster, and better with AI tooling. In this fireside chat, Greg Portnoy, 4x Partnerships Exec and CEO @ EULER, and Alexandra Hernandez, Head of Partner Programs @ OpenSesame, will unpack how AI can transform 3 key areas - Attribution, Enablement, and Cross-functional alignment.

4:00 pm – 4:45 pm

Power Circles

• Federico Rodaro - Best Practices for Partnering with System Integrators
• Raúl Núñez-Romero López - Partner Prioritization: Invest or Exit?
• Anna O'Dwyer - Partner Lifecycle Management
• Kelly Jewison - Global Expansion and Channel GTM Strategies

4:45 pm – 5:00 pm

Closing Remarks

5:00 pm – 6:30 pm

Catalyst Mixer

Finish the day with a celebratory happy hour. Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.

Chris Samila

Co-founder, Chief Partnership Officer

Partnership Leaders

Marcel Queralt

VP Strategic Partnerships and Corporate Development

Factorial factorialhr_logo

Asher Mathew

Co-Founder & CEO

Partnership Leaders

Chris Samila

Co-Founder, Chief Partner Officer

Partnership Leaders partnership_leaders_logo

Jordi Romero

Founder and CEO

Factorial factorialhr_logo

Sergi Molins

Director of Strategy & Business Development

Factorial factorialhr_logo

Eugenia Dunaeva

Founder & CEO

Ultralite Consulting 1693422436594

Greg Portnoy

CEO & Co-Founder

EULER

Raúl Núñez-Romero López

Head of Partnerships Spain

Qonto qonto_logo

Kelly Jewison

Senior Director, Global Partnerships & Business Development

Perk travelperk_logo

Marta Marimon

Senior Manager, Partner Enablement & Activation Strategy

Rockwell Automation

Alexandra Hernandez

Head of Partner Programs

OpenSesame opensesame_2_logo

Paloma Lucas Jambrina

Senior Marketing Manager - Strategic Alliances

Gurobi Optimization

Federico Rodaro

Partner Sales EMEA

Mirakl 1631392282664

Anna O'Dwyer

Partner Programs and Operations

Boomi boomi_inc_logo

Firstname Lastname

Title Lorem Ipsum Dolor

Company Name

Firstname Lastname

Title Lorem Ipsum Dolor

Company Name

Firstname Lastname

Title Lorem Ipsum Dolor

Company Name

Firstname Lastname

Title Lorem Ipsum Dolor

Company Name

EY

Adobe

Hubspot

Snowflake

Atlassian

Cerebras

Euler

Impartner

Introw

Catalyst Around the World

Catalyst travels the globe, hosting events that unite ecosystem builders and innovators, from major conferences to local summits and networking experiences. These gatherings connect partnership professionals in key markets across North America, Europe, and beyond.

View Upcoming Events

CATALYST SUMMIT BARCELONA

Event Agenda

1:00 pm – 1:30 pm

Registration and Networking

1:30 pm – 2:00 pm

Catalyst Summit Keynote

2:00 pm – 2:30 pm

Thought Leadership

2:30 pm – 3:15 pm

Power Circles

3:15 pm – 3:30 pm

Break

3:30 pm – 4:00 pm

Thought Leadership

4:00 pm – 4:45 pm

Power Circles

4:45 pm – 5:00 pm

Closing Remarks

5:00 pm – 6:30 pm

Catalyst Mixer

Speakers

Chris Samila

Marcel Queralt

Speakers

Asher Mathew

Chris Samila

Jordi Romero

Sergi Molins

Eugenia Dunaeva

Greg Portnoy

Raúl Núñez-Romero López

Kelly Jewison

Marta Marimon

Alexandra Hernandez

Paloma Lucas Jambrina

Federico Rodaro

Anna O'Dwyer

Power Circle Hosts

Firstname Lastname

Firstname Lastname

Firstname Lastname

Firstname Lastname

Interested in Becoming a Speaker or Power Circle Host?

Many Thanks to Our Event Sponsors

Premier Sponsors

Factorial

Sponsors

Sponsors

EY

Adobe

Hubspot

Snowflake

Atlassian

Cerebras

Interested in Becoming a Sponsor?

Just a Few of the Amazing Companies that Attend Our Summits

Catalyst Around the World