CATALYST SUMMIT LONDON
Wednesday, May 20, 2026
1:00 PM - 6:30 PM BST
AWS London Holborn
60 Holborn Viaduct
London EC1A 2FD, United Kingdom
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Join partnership leaders from London for a half day of insights, networking, and hands-on learning at the AWS London Holborn.
The Catalyst Summit London is your opportunity to connect with top partnership, alliance, channel, and GTM leaders who are building the next generation of ecosystems for their companies. Share strategies, exchange ideas, and explore what it takes to build modern, high-impact partner programs. Whether you're focused on ecosystem growth, co-selling, or unlocking new channels, you'll find valuable perspectives from peers and pioneers in the field.
Leave with more than just ideas—walk away with real strategies, actionable takeaways, and new relationships to fuel your work in 2026 and beyond.
Event Agenda
1:00 pm – 1:30 pm
Registration and Networking
1:30 pm – 2:00 pm
Catalyst Summit Keynote
A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and a special guest speaker.
2:00 pm – 2:30 pm
Thought Leadership
Thorunn Devoy - Building and Scaling a Partnerships Org from 0 to 100
Building a world-class partnership function requires organizational design, talent development, and processes that scale. Drawing on the real-world experience of scaling a team from 1 to 10+ partner professionals, this session will deconstruct the journey from being a "team of one" to leading a global cross-functional function, focusing on the skills and structures that drive performance in an evolving market.
What We’ll Cover:
• Architecting the Org: How to design a partnership department that scales, from initial hires to specialized roles and team leveling.
• Hiring: What to look for when hiring today and how to develop the "indispensable" skills that separate top-tier managers from the rest.
• High-Performance Culture: Frameworks for team leveling, performance tracking, and maintaining velocity as the organization grows.
• The Leap to Leadership: Navigating the transition from managing partners to leading people and orchestrating complex, cross-functional GTM strategies.
Whether you are an individual contributor eyeing the management track or a leader tasked with building a global ecosystem, you will leave with actionable insights on how to build, lead, and future-proof a high-impact partnership team.
2:30 pm – 3:15 pm
Power Circles
Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.
• Lorna Loney - Partner & Channel Sales
• Ashleigh Auld - Partner Marketing is Not Events. It’s Commercial Strategy
• Julien Brain - The Big AI Reset for GSIs - New Operating Model for Partnerships with ISVs
• Lance Standing - Cross-Functional Collaboration: Driving Alignment with Sales, Marketing, and Product to Unlock Partnership Success
• Erica Katsambis - Pathway to Ensuring Partner Teams are a Strategic Growth Engine vs a Support Function
• Ido Baroz - AI saving 1-3 hours a week is great, but how can it transform your competitive advantage?
• Michael de Paris - AI in Partnerships
• Gabor Radvanszki - Co-build / Integrations as a Partnership Foundation
• Matt Burbidge - Partner-Driven Innovation: Co-innovating with Partners to Drive Growth
3:15 pm – 3:30 pm
Break
Take a moment to recharge and connect with peers during these dedicated networking breaks.
3:30 pm – 4:00 pm
Thought Leadership
Greg Portnoy & Devon Boyd - Turning AI into a Force Multiplier for Scaling Partner Revenue
AI has ushered in the Golden Age of Partnerships. Jobs that were once major challenges for scaling partnerships teams have now been made easier, faster, and better with AI tooling. In this fireside chat, Greg Portnoy, 4x Partnerships Exec and CEO @ EULER, and Devon Boyd, Head of Global Technology Partnerships @ VWO, will unpack how AI can transform 3 key areas - Attribution, Enablement, and Cross-functional alignment.
4:00 pm – 4:45 pm
Power Circles
• Francisco Opazo - Community Partnerships as a GTM Revenue Engine
• Paul Farquharson - The Promise vs. The Pain: What It Really Takes for an Integrated Platform Partnership to Succeed.
• Yulia Chalykh - Platform Paradox: How to Partner with Big Tech Without Becoming Dependent
• Christina Carstensen - Live Partner Marketing Playbook
• Trevor Niblock - AWS Marketplace: Building Partner Solutions AWS Sales Can Sell and Customers Will Buy
• Pedro Gastal - Personal Portfolio: A Working Discussion on Al, Personal Brand, and Showing the Work
• Carina Conaghan - The Boardroom Shift: Ecosystems, AI & the Future Operating Model
• Mario Joao - Beyond Partner Programmes: Designing Ecosystems That Actually Execute
4:45 pm – 5:00 pm
Closing Remarks
5:00 pm – 6:30 pm
Catalyst Mixer
Finish the day with a celebratory happy hour. Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.




Speaker Lineup
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Speakers
Asher Mathew
Co-Founder & CEO
Partnership Leaders![]()
Chris Samila
Co-Founder, Chief Partner Officer
Partnership Leaders![]()
Chris Vance
Head of AWS Technology Partner GTM, UKI
AWS![]()
Devon Boyd
Head of Global Technology Partnerships
VWO
Greg Portnoy
CEO & Co-Founder
EULER![]()
Carina Conaghan
Head of Strategic Consulting Partners UKI
AWS![]()
Lorna Loney
VP of Strategic Alliances
XTM
Erica Katsambis
Partnership Leader
Railsr
Mario Joao
Founder
StratifyWorks![]()
Thorunn Devoy
Global VP, Alliances & Partners
Talon.One![]()
Julien Brain
Global Director, AWS Strategic Partner Programs
Wipro
Francisco Opazo
Head of Growth & Ecosystem
Eventify![]()
Paul Farquharson
Head of Partnerships, EMEA
Nomupay
Ashleigh Auld
Global Partner Marketing Lead
MariaDB![]()
Yulia Chalykh
Head of Partnerships
Hunch![]()
Christina Carstensen
Managing Director, Aega Partner Marketing
Aega Marketing
Pedro Gastal
Chapter Host - London
Partnership Leaders![]()
Trevor Niblock
Director, UK&I AWS Partner Sales
Zendesk
Gabor Radvanszki
Head of Global Partnerships
Bitrise
Lance Standing
Director of Partnerships
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Ido Baroz
Advisor
Sable
Michael de Paris
Global Head of Partnerships
AnywhereNow
Matt Burbidge
Global Head of Solution Partners
Talon.One![]()
Interested in Becoming a Speaker or Power Circle Host?
Let’s make it happen—submit the form and we’ll reach out!
Many Thanks to Our Event Sponsors
Premier Sponsors
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build almost anything they can imagine. We offer the greatest choice of innovative cloud and AI capabilities and expertise, on the most extensive global infrastructure, with industry-leading security, reliability, and performance.
Sponsors
EY
Adobe
Hubspot
Snowflake
Atlassian
Cerebras
Sponsors
Impartner
Impartner is the world’s leading partner revenue orchestration platform, helping the most successful companies turn partner ecosystems into predictable engines of growth.
Built on a strong foundation of partner relationship management, Impartner brings together partner management, partner marketing, deal execution, hyperscaler GTM, automation, and analytics in one platform. Revenue and partner teams use Impartner to onboard and enable partners faster, streamline co-sell execution, scale marketplace motions, and clearly see how partners contribute to pipeline and revenue.
GTM Fabric
GTM Fabric is the operating layer where ecosystem intelligence meets revenue execution.
Most B2B technology companies buy data from one vendor, activation from another, and orchestration from a third, then spend months stitching them together. The result is disconnected ICPs, random lead handoffs, and a funnel that optimizes for volume instead of outcomes.
We solve this by combining three capabilities into a single orchestration layer. Ecosystem Intelligence maps the partner and technology web surrounding every target account. Revenue Vectors replace static leads with qualified, directional buying signals, scored by fit, need, intent, and readiness. Persona-centric briefs give your demand and sales teams context tailored to the specific buyer, at the specific stage, in the specific deal.
We start with the growth outcome you need, then architect the data, workflows, and expert resources to deliver it. Not the other way around.
We work with B2B technology vendors and their partner ecosystems, strategic consultancies, system integrators, and demand generation agencies. Our operators have built $100M+ pipelines at Microsoft, AWS, and Google Cloud.
If your funnel is optimizing for lead volume when it should be optimizing for revenue outcomes, we should talk. Reach out to schedule a coverage briefing.
Euler
Euler transforms partnerships from manual chaos into a strategic, data-driven revenue engine. Purpose-built by partnership leaders, the platform automates the entire partner lifecycle - from deal registration and CRM sync to incentives, payments, and partner engagement.
Powered by AI capabilities including PAM, our industry-first AI Partner Account Manager, Euler eliminates manual busywork and surfaces actionable insights in real-time. This gives partner teams the ability to move faster, prove ROI, and drive growth with the same rigor and data quality as your best sales and marketing systems.
Zinfi
Drive Your Partner Productivity Globally
ZINFI helps technology providers and their partners achieve profitable growth rapidly and affordably by automating partner management processes globally.
ZINFI’s Unified Partner Management (UPM) platform enables technology providers to drive profitable revenue growth by deploying a set of cloud based modules for Partner Relationship Management (PRM) and Partner Marketing Management (PMM) that seamlessly work together by fitting into an existing infrastructure.
Interested in Becoming a Sponsor?
Fill out this form, and we will be in touch!
Just a Few of the Amazing Companies that Attend Our Summits

Catalyst Around the World
Catalyst travels the globe, hosting events that unite ecosystem builders and innovators, from major conferences to local summits and networking experiences. These gatherings connect partnership professionals in key markets across North America, Europe, and beyond.
