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Summit

CATALYST SUMMIT
SAN FRANCISCO

Friday, May 1, 2026

1:00 pm - 6:30 pm PT

AWS Builder Loft
525 Market Street
San Francisco, CA 94105

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Join partnership leaders from San Francisco for a half day of insights, networking, and hands-on learning at the AWS Builder Loft.


The Catalyst Summit San Francisco is your opportunity to connect with top partnership, alliance, channel, and GTM leaders who are building the next generation of ecosystems for their companies. Share strategies, exchange ideas, and explore what it takes to build modern, high-impact partner programs. Whether you're focused on ecosystem growth, co-selling, or unlocking new channels, you'll find valuable perspectives from peers and pioneers in the field.


Leave with more than just ideas—walk away with real strategies, actionable takeaways, and new relationships to fuel your work in 2026 and beyond.

Event Agenda

1:00 pm – 1:30 pm
Registration and Networking
1:30 pm – 2:00 pm
Catalyst Summit Keynote

A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and a special guest speaker, Alastair Campbell.

2:00 pm – 2:30 pm
Thought Leadership

Dan O'Leary - How I Radically Scaled My Partner Program Through Partner Agents

While most AI demos are shallow, this session showcases a live AI-native partner operating layer in use since August. I will demonstrate how this system handles onboarding, QBRs, agreement generation, and executive reporting to eliminate the coordination overhead that typically fragments partner teams.

Key Coverage:
 - The impact of coordination overhead on high-performing teams.
 - Why current AI tools often fall short of real-world needs for partner leaders
 - Live demo: onboarding, agreements, QBRs, and executive summaries.
 - Technical breakdown: roles, templates, workflows, and MCP integrations.
 - Strategic leverage for partner leaders without operational drag.

2:30 pm – 3:00 pm
Power Circles

Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.

Brian Hanson - Partner & Channel Sales
Christina (Le) Ostlund - Partner Ecosystem Orchestration
Carlos Enriquez - GSIs in the AI Era — Your Most Important Partner is Also the Most Disrupted

3:00 pm – 3:15 pm
Break

Take a moment to recharge and connect with peers during these dedicated networking breaks.

3:15 pm – 3:45 pm
Thought Leadership

Dayna Armstrong - AI Made Partner Programs Efficient. Now It’s Time to Make Partners Effective.

Partnership teams are under pressure to drive more revenue with fewer resources. AI has helped - scaling recruitment, digitizing training, and streamlining operations. But efficiency hasn’t solved the core problem: partner performance.

Most programs still can’t confidently answer a critical question: when a partner is in front of a customer, can they accurately and effectively sell your value?

Drawing on insights from the State of Partnership Leaders 2026 and AI in Partnerships 2025 reports, this session explores the gap between enablement completion and real-world readiness. Attendees will learn how to strengthen partner performance across the lifecycle - from certification to new product launches - and how to turn AI-driven efficiency into measurable revenue impact.

3:45 pm – 4:15 pm
Power Circles

 Eric Gerstein - Compensation and Incentives for Partnership Teams 

4:15 pm – 4:30 pm
Break

Take a moment to recharge and connect with peers during these dedicated networking breaks.

4:30 pm – 5:00 pm
Thought Leadership

These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.

5:00 pm – 5:15 pm
Closing Remarks
5:15 pm – 6:30 pm
Catalyst Mixer

Finish the day with a celebratory happy hour.  Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.

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Speaker Lineup

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Speakers

Asher Summit Headshot

Asher Mathew

Co-Founder & CEO

Partnership LeadersPL logo mark

Chris Samila Headshot

Chris Samila

Co-Founder, Chief Partner Officer

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Alastair Campbell Headshot

Alastair Campbell

WW Sr. Tech Business Development, AWS Marketplace

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Dayna Armstrong Headshot

Dayna Armstrong

Customer Experience Director

Bongobongolearn_logo

Sam Gong Headshot

Sam Gong

SVP Marketing

WorkSpanworkspan_logo

Brian Hanson Headshot

Brian Hanson

Head of Channels and Alliances

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Darin Ritz Headshot

Darin Ritz

Head of WW Partners & Alliances

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Christina (Le) Ostlund Headshot

Christina (Le) Ostlund

Director, Head of NAMER and LATAM Partner Sales

Udemyudemy_logo

Aaron Melgar Headshot

Aaron Melgar 

Business Development Lead

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Carlos Enriquez Headshot

Carlos Enriquez

Sr. Director GSI Alliances | Global & AMER

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Eric Gerstein Headshot

Eric Gerstein

Sr. Partner Account Manager

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Dan O'Leary Headshot

Dan O'Leary

Senior Director, Enterprise Channel & Alliances

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Interested in Becoming a Speaker or Power Circle Host?

Let’s make it happen—submit the form and we’ll reach out!

Many Thanks to Our Event Sponsors

Premier Sponsors

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Bongo

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Bongo is a video and AI platform for practice and assessment that accelerates enterprise enablement teams’ ability to verify revenue-driving behavior at scale.

Users record themselves pitching, problem-solving, or narrating product use in real-world scenarios and receive both AI and human feedback. 

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WorkSpan

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WorkSpan is the #1 co-sell management network that empowers companies to turbocharge and scale their co-sell revenue growth. Partnership and Sales teams use WorkSpan’s secure SaaS solution to collaborate with partners on deals, exchange co-sell referrals from inside their CRM, manage shared pipeline, and track performance on a live dashboard.

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Catalyst travels the globe, hosting events that unite ecosystem builders and innovators, from major conferences to local summits and networking experiences. These gatherings connect partnership professionals in key markets across North America, Europe, and beyond.

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