CATALYST SUMMIT
SAN FRANCISCO
Friday, May 1, 2026
1:00 pm - 6:30 pm PT
AWS Builder Loft
525 Market Street
San Francisco, CA 94105

Join partnership leaders from San Francisco for a half day of insights, networking, and hands-on learning at the AWS Builder Loft.
The Catalyst Summit San Francisco is your opportunity to connect with top partnership, alliance, channel, and GTM leaders who are building the next generation of ecosystems for their companies. Share strategies, exchange ideas, and explore what it takes to build modern, high-impact partner programs. Whether you're focused on ecosystem growth, co-selling, or unlocking new channels, you'll find valuable perspectives from peers and pioneers in the field.
Leave with more than just ideas—walk away with real strategies, actionable takeaways, and new relationships to fuel your work in 2026 and beyond.
Event Agenda
1:00 pm – 1:30 pm
Registration and Networking
1:30 pm – 2:00 pm
Catalyst Summit Keynote
A high-energy opening session designed to kick off the Summit with the latest insights and trends from the Partnership Leaders team and a special guest speaker, Alastair Campbell.
2:00 pm – 2:30 pm
Thought Leadership
These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.
2:30 pm – 3:00 pm
Power Circles
Hosted by industry leaders, Power Circles are deep-dive group discussions focused on a specific topic. Participants can ask questions, share real challenges, and exchange practical insights with peers and leaders.
Brian Hanson - Partner & Channel Sales
Eric Yee - Global Expansion and Channel GTM Strategies
Christina (Le) Ostlund - Partner Ecosystem Orchestration
Carlos Enriquez - GSIs in the AI Era — Your Most Important Partner is Also the Most Disrupted
3:00 pm – 3:15 pm
Networking Break
Take a moment to recharge and connect with peers during these dedicated networking breaks.
3:15 pm – 3:45 pm
Thought Leadership
These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.
Dayna Armstrong - AI Made Partner Programs Efficient. Now It’s Time to Make Partners Effective.
3:45 pm – 4:15 pm
Power Circles
Eric Gerstein - Compensation and Incentives for Partnership Teams
4:15 pm – 4:30 pm
Networking Break
Take a moment to recharge and connect with peers during these dedicated networking breaks.
4:30 pm – 5:00 pm
Thought Leadership
These presentation sessions offers the latest insights and best practices from carefully selected top leaders in our industry. Themes might include AI, partner programs, ecosystem strategy, marketplaces, partner marketing, and other relevant topics to maximize the impact on our respective companies and careers.
5:00 pm – 5:15 pm
Closing Reception
5:15 pm – 6:30 pm
Catalyst Mixer
Finish the day with a celebratory happy hour. Spend time with the community, meet our wonderful sponsors, and keep the energy going over delicious food and drinks.




Speaker Lineup
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Speakers
Asher Mathew
Co-Founder & CEO
Partnership Leaders![]()
Chris Samila
Co-Founder, Chief Partner Officer
Partnership Leaders![]()
Alastair Campbell
WW Sr. Tech Business Development, AWS Marketplace
AWS![]()
Dayna Armstrong
Customer Experience Director
Bongo
Sam Gong
SVP Marketing
WorkSpan
Eric Yee
Head of Channel Partnerships North America | Global Head of PE/VC Channel Partnerships
LinkedIn
Brian Hanson
Head of Channels and Alliances
incident.io
Christina (Le) Ostlund
Director, Head of NAMER and LATAM Partner Sales
Udemy
Aaron Melgar
Business Development Lead
Cartesia
Carlos Enriquez
Sr. Director GSI Alliances | Global & AMER
Copado
Eric Gerstein
Sr. Partner Account Manager
Workday
Interested in Becoming a Speaker or Power Circle Host?
Let’s make it happen—submit the form and we’ll reach out!
Many Thanks to Our Event Sponsors
Premier Sponsors
Amazon Web Services is the world’s most comprehensive and broadly adopted cloud, enabling customers to build almost anything they can imagine. We offer the greatest choice of innovative cloud and AI capabilities and expertise, on the most extensive global infrastructure, with industry-leading security, reliability, and performance.
Bongo is a video and AI platform for practice and assessment that accelerates enterprise enablement teams’ ability to verify revenue-driving behavior at scale.
Users record themselves pitching, problem-solving, or narrating product use in real-world scenarios and receive both AI and human feedback.
WorkSpan is the #1 co-sell management network that empowers companies to turbocharge and scale their co-sell revenue growth. Partnership and Sales teams use WorkSpan’s secure SaaS solution to collaborate with partners on deals, exchange co-sell referrals from inside their CRM, manage shared pipeline, and track performance on a live dashboard.
Sponsors
EY
Adobe
Hubspot
Snowflake
Atlassian
Cerebras
Sponsors
Sponsors
EY
Adobe
Hubspot
Snowflake
Atlassian
Cerebras
Crossbeam
Euler
Lasso
Partner Fleet
Interested in Becoming a Sponsor?
Fill out this form, and we will be in touch!
Just a Few of the Amazing Companies that Attend Our Summits

Catalyst Around the World
Catalyst travels the globe, hosting events that unite ecosystem builders and innovators, from major conferences to local summits and networking experiences. These gatherings connect partnership professionals in key markets across North America, Europe, and beyond.








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